Right on schedule, the next email about MEC 2012 arrived today. I have been posting my analysis of the hints and clues in each email, and you can read Part 1 and Part 2 if you want to get caught up.
As expected, the latest message is for the fictitious MEC 2010 conference focused on Microsoft Exchange 2010. The tag line for the conference? “Who let the DAGs out?” I groaned when I read that one. The folks behind this campaign are obviously having a lot of fun with it.
Here’s the message we received today:
Did we learn anything new? The dates remain the same, September 24-27, so nothing new there. What about the location? We can see more of the name, and as I’ve said since the first email, it is clearly going to be the Gaylord Palms Resort and Convention Center.
Now let’s turn our attention to the encoded message. The “hidden” phrase is “Registration opens next week” which is consistent with what we learned last week about registration. We do have a new IP address: 18.104.22.168. Enter that into your browser and you wind up at… the Gaylord Hotels web site. Yet more confirmation about the venue.
Let’s summarize everything we’ve learned so far:
When: September 24-27, 2012
Where: Gaylord Palms Resort and Convention Center in Orlando, Florida (OK, technically the hotel is in Kissimmee)
Registration opens April 2, 2012
Early-bird registration is $1,800
So that’s it. Will we see another email message on Monday announcing that registration is open? I think so. Is this the last of the Thursday emails? Probably. Now we just have to wait and see.
Knowing what you know so far, are you going to be at MEC 2012?