I almost missed this with the announcement of the Closing Party events, but the TechEd blog has some new information about the Conference Store at TechEd North America. Denise Begley blogged last night about the store that will at the conference center, and Microsoft is definitely stepping up this year with a whole new experience, bringing their retail store to TechEd.
In the past the store was limited to books, Microsoft-branded items, and small hardware items like mice, keyboards, and webcams. This year they’re bringing real hardware like the Surface, Windows Phones, and more. We’re getting our first Microsoft Store in St. Louis (its grand opening is coincidentally on the day I get back from TechEd) so this will be a sneak peek for me.